Chennai, June 23, 2025 — At their 30th-anniversary event in London, SRAM & MRAM Group (UK-based) and Paradigm Pictures announced a massive ₹3,000 crore investment to create a 100-acre AI-integrated virtual production film city in Tamil Nadu—the first such facility in South Asia
Project Highlights
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Scale: A sprawling 100-acre campus integrating traditional studio setups with advanced AI-generated environments.
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Technology: Users can film against AI-powered digital backdrops, seamlessly blending real-world sets with CG-generated worlds. This marks a new frontier in virtual production
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Investment & Vision:
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The ₹3,000 Cr ($360M) investment positions Tamil Nadu as a global hub for next-gen filmmaking.
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The project is a blend of elite tech (AI and virtual production) and cinematic storytelling expertisE.
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Strategic & Economic Impact
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Film-Tech Innovation: Offers a rare AI-tech edge for South Asian cinema, elevating local productions to global standards.
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Job Creation: Expected to generate thousands of roles in VFX, AI tech, production, and hospitality.
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Global Attraction: Strong appeal for multinational production houses seeking advanced filming infrastructure.
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Regional Boost: Strengthens Tamil Nadu’s standing in complementary sectors like IT, hospitality, and creative services.
Industry Ecosystem & Partnerships
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SRAM & MRAM Group brings cutting-edge tech leadership; Paradigm Pictures brings award-winning cinematic pedigree.
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The collaboration marks its first venture into large-scale film infrastructure, suggesting long-term PLI synergy with govt initiatives.
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Among future plans are pan-Indian and global film productions leveraging this studio’s infrastructure.
What Lies Ahead
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Construction launch expected later this year; likely phased buildout with first film shoots anticipated by 2026.
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Infrastructure to include smart sets, AI studios, post-production labs, VFX suites, crew housing, hospitality, and event spaces.
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The facility will invite filmmakers, visual creators, and production teams to explore new boundaries in cinematic innovation.
